2 March 2017


During my first years at Saxion I started off thinking I wanted to be a graphic designer, quickly this changed when I started broadcasting in 2013. After being closely involved in the game industry I knew this is where my heart lies. Technically I already knew this a long time ago as seen in one of my friendship books from when I was about 10 years old.

Luckily my handwriting improved and I know now how to correctly spell the word games (spellen in Dutch).
But that I wanted to be in video games was clear.

I had the pleasure of meeting Proletariat at Pax EAST of 2016 where I did a play test of Streamline at their booth as a broadcaster. About a few months later I was looking through their career page and in September I was on my way to Boston, United States.

In September 2016 I started working at Indie Game Developer Proletariat inc.
The company is based in Boston, Massachusetts and has about 26 employees.
Proletariat Inc. has developed two different games, World Zombination and Streamline. They also developed the platform Streamote in which you can stream intergrated games and create an interactive livestreaming experience.

Proletariat was looking for someone who had experience with broadcasters. Since I have been a broadcaster myself for 3 years at the time, I ended up being a good fit for the company needs.
Proletariat themselves were already broadcasting for years on their personal Twitch channel but they wanted to have someone to fill the role of a Broadcaster Development Manager. My challenge at Proletariat was to build and maintain broadcaster relationships for Streamline as well as improve the Proletariat streams as much as I could.
I was part of the Community team together with our Community Lead Gordon (who was my mentor at the company) and our Community Manager Jennie.

World Zombination:
Take control of a massive zombie horde and destroy the world. Or help the last surviving humans make their stand and defend it. The choice is yours in this epic massively multiplayer online game! The game is released on iOS & Android.

Streamline is the first in a new genre of Stream First games, built specifically for broadcasters and their viewers to play together. Everyone can play in this fast-paced, third person game: Broadcasters chase down Players and the viewers compete with each other and change the rules in real-time! Streamline can be played without broadcasting but it’s especially focused on broadcasters.
Streamline was released on Steam Early Access and the Twitch App on September 30, 2016.

Broadcasters can easily make parties to play with their communities while stream viewers can bet on players, change the rules of the game in real-time, compete in mini-games, and more to become (in)famous on the stream, all by using Streamote.tv, a unique website integrated on desktop, mobile, or tablet. Streamline is the perfect game for Sub Sundays, Follower Fridays , or just playing together with your friends.

Streamote is a web-based streaming technology that allows players to easily join game parties using their Twitch IDs. It also allows viewers to interact with the game and stream on a deeper level by betting, playing mini-games like bingo, and other interactions, all while watching the stream and chatting. Visit streamote.tv to check it out or to get more information.

Main Question:
How to create a successful system that can be used by multiple game studios to engage with broadcasters?

Sub questions:

  • What are examples of marketing systems? 
  • What types of broadcasters are there?
  • Which social media platforms do these broadcasters use and what are the best ones to reach them?
  • What is the behavioral pattern of broadcasters?
  • What are successful examples of the use of broadcasters for game promotions?
  • What drives broadcasters to play/broadcast your game?